Etched + Ever began as an extension of my baking business, creating custom pieces to add those special finishing touches to celebrations. What started as a creative side project quickly evolved into something much bigger as I discovered a passion for designing meaningful products for families, children, couples, and businesses.
But the real turning point came when I became a mum.
Like many parents, I wanted simple, beautiful ways to encourage learning through play in our home. I searched everywhere for alphabet magnets for our son, Lorenzo, but everything I found felt the same — brightly coloured plastic sets that didn’t suit the calm, modern spaces families create today.
I knew there had to be another option.
So I designed my own.
What started as a simple idea became our very first acrylic alphabet magnet set. Not only did they fit seamlessly into our home, but Lorenzo was instantly drawn to them. To this day, he interacts with them every single day — learning letters, exploring sounds, and turning our fridge into a place for play and discovery.
Creating products for my son lit a fire in me that I never knew I had.
It opened my eyes to a gap in the market for thoughtfully designed children’s products that are both functional and beautiful. Products that support learning, spark imagination, and still feel at home in modern family spaces.
Today, that passion sits at the heart of everything we create.
From educational acrylic magnets and personalised keepsakes to event signage and custom pieces, every product is designed with purpose, crafted with care, and made to become part of life’s meaningful moments.
Etched + Ever is more than a business. It’s a reflection of the moments that matter most — the milestones, the memories, the learning, the celebrations, and the everyday moments in between.
And it all started with one little boy, a fridge, and a set of alphabet magnets.